Social Media Marketing for Food Services Level 3 (Asynchronous eLearning + Classroom)
About This Course
This Social Media Marketing course is suitable for beginner to intermediate level social media users and organisational marketing executives and managers involved in growing new audiences, sales channels and brand awareness in the Food Services business.
The course will equip learners with all the social media marketing concepts and analytics tools needed to plan, execute social media marketing campaigns with success and measure campaign performance results and effectiveness to carry out refinement action plans to achieve marketing goals and objectives.
Participants will also learn skills and strategies to propose the most effective campaign activities based on the best practices in content creation and social media management.
What You'll Learn
1) Implement a social media marketing campaign, aligned with organisational strategies, operational plans, and budget, while utilising various social media platforms and tools.
2) Evaluate marketing campaign performance, effectiveness, and refining action plans using performance measures and social media scheduling tools.
3) Analyse the capabilities and implications of new social media technologies in relation to marketing strategies and target audiences.
4) Identify copyright and intellectual property considerations related to social media technologies.
Entry Requirements
WPLN Basic Literacy and Numeracy Level 3