WSQ Prompt Engineering Essentials: Building Effective AI Prompts
About This Course
Prompting is an essential skill for working effectively with Generative AI. This course introduces learners to the fundamentals of prompt writing, enabling them to communicate clearly with AI tools and generate accurate, relevant, and goal-driven content.
Participants will learn how to apply structured prompting techniques to develop content ideas, create digital storyboards, and support marketing and communication objectives. Through hands-on practice, learners will explore how different approaches to prompt writing, including instructions, context, and constraints, affect the quality and consistency of AI-generated outputs.
Learners will expand their thinking capabilities to identify and frame the right questions, enabling them to craft more effective AI prompts and evaluate them to improve clarity, accuracy, and alignment with brand and business goals. By the end of the course, learners will be equipped to confidently apply prompt engineering techniques to enhance content quality, engagement, and overall effectiveness.
What You'll Learn
Apply advanced prompt engineering techniques, including prompt priming and structured frameworks to generate high-quality, goal-driven AI outputs.
Customise AI tools to achieve specific business, marketing, and content creation objectives.
LO2: Conduct Market Research Using Prompt Engineering
Use AI-generated insights to conduct market research, perform SWOT analysis, and develop marketing strategies.
LO3: Content Strategy Using Prompt Engineering
Design content strategies that align with brand voice.
Generate and verify AI-assisted content for digital marketing assets.
LO4: Develop ethical guidelines for prompt-driven content strategies
Apply ethical and regulatory guidelines in AI-driven content creation.
Address accuracy, bias, socio-cultural impact, and brand integrity while selecting appropriate content dissemination methods.
Entry Requirements
● 21 years and above
● Possess minimally a Diploma level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
● Minimum 3 months of working experience
Should the learners do not possess the required skills and knowledge, they will be invited for an interview by the Training Administrator / Training & Ops Manager (via in person, audio / video call) and advised on suitable courses that they could undertake to improve their ability to fit into this course.