SUSTAINABILITY BRAND MANAGEMENT – Impact of and on Environmental Social/Economic and Ethical Actions and Communication
About This Course
In your task of generating profits from your market offers, are you achieving at the expense of, or are you still able to win the love of the stakeholders of our earth?
Brands are being swept along the unstoppable sustainability tide of change. with some emerging winners and others, beached.
The objective of this one-day overview course is to show you how you can manage your brand into an authentic, sustainability brand propagator to meet your Return on Investment (ROI) goals, whilst still remaining relevant to society, and true to your ethics. The knowledge and skills acquired will equip learners performing varying job roles, all of which are essential towards a focused holistic management of that one brand. Local and global cases are studied, and the course also reviews global trends and issues influencing sustainable market success.
What You'll Learn
• Learn the additional new Ps of Marketing and how to productively link environmental/social economic responsibility to consumer marketing programs
• Understand the inter-relationship of environmental responsibility, socioeconomic responsibility, ethical behavior with respect to corporate governance
• Dive into the role of brands in the wider sustainable context and learn how to meet profit goals whilst building a relatable sustainability brand
• Master how to strategically position an authentic sustainability brand whether your brand is a sustainability brand, or you are adopting sustainability as a Corporate Social Responsibility (CSR)
• Analyse how sustainability initiatives can impact and have serious implications on consumer perception of the efforts if not branded and marketed authentically
• Effectively communicate sustainability initiatives to various audience segments like customers, employees, partners, shareholders, investors, community, society, environment, media and government.
Entry Requirements
Basic knowledge of some of the topics