Advancing Business Through Digital Marketing
About This Course
The Digital Marketing Project Management Programme, centered on problem-solving, offers a practical approach to applying digital marketing expertise. Learners will begin by selecting a real-world company and conducting a thorough audit, market analysis, and competitor analysis to identify critical challenges and opportunities. Subsequently, learners will craft a comprehensive digital marketing plan, strategically connecting high-level strategies with the execution of digital assets to address the identified problems effectively. This project empowers learners to tackle real business problems using digital marketing strategies and serves as a culmination of their learning, showcasing their ability to develop innovative solutions in the dynamic digital landscape
What You'll Learn
● Develop problem-solving skills by selecting a real-world company, conducting audits, market analysis, and competitor analysis, and identifying critical challenges and opportunities
● Gain the ability to create a comprehensive digital marketing plan, strategically connecting high-level strategies with the execution of digital assets to effectively address identified problems
● Apply their digital marketing knowledge and skills in a practical setting, showcasing their ability to develop innovative solutions to real business problems
● Deepen their understanding of specific industries and markets, gaining insights into the unique challenges and opportunities they present
● Enhance their project management skills as they work on a substantial, long-term project, ensuring that they can plan, execute, and evaluate their strategies effectively
● Showcase their expertise, creativity, and problem-solving capabilities in the dynamic digital marketing landscape
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.