Programmatic and Digital Advertising
About This Course
This course provides a comprehensive understanding of programmatic and digital advertising, starting with an exploration of the programmatic advertising landscape. It covers the fundamentals of digital advertising planning, including audience targeting, budget allocation, and ad format selection. Learners will delve into performance marketing analytics, learning how to measure and optimize campaign effectiveness. Additionally, the course offers hands-on experience in executing Google Ads campaigns, covering paid search, display, and YouTube advertising. A key focus will be on leveraging AI-powered tools, such as Performance Max, to enhance campaign performance and achieve optimal results in the dynamic digital advertising ecosystem.
What You'll Learn
● Gain a deep understanding of the programmatic advertising landscape, including its concepts, technologies, and significance in modern advertising
● Acquire skills in digital advertising planning, encompassing audience targeting, budget allocation, and ad format selection to create effective campaigns
● Measure and assess the effectiveness of digital advertising campaigns, utilizing key performance indicators (KPIs) and analytics tools to optimize outcomes
● Gain practical expertise in executing Google Ads campaigns, spanning paid search, display, and YouTube advertising, enabling them to navigate these platforms effectively
● Understand the integration of AI-powered tools, such as Performance Max, to enhance campaign performance, automate tasks, and achieve optimal results in the ever-evolving digital advertising ecosystem
● Have hands-on experience in planning, executing, and optimizing digital advertising campaigns, equipping them with practical skills to excel in the field of digital advertising
Entry Requirements
Minimum Age: 21
Academic Level: At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.