Creative Content Development - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1)
About This Course
This module focuses on how digital story telling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user-generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.
What You'll Learn
Entry Requirements
A local Polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.