Social Media Strategies - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1)
About This Course
This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organisation’s corporate and/or marketing strategy; this will encompass conducting social media audits; defining and/or developing objectives, KPIs, target audiences, brand personalities,
channel and engagement
strategies, tactics,
implementation plans, budget and success
metrics.
Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools that are widely used by marketers and brands.
This module also aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities.
What You'll Learn
Entry Requirements
A local Polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.