NE206: Entrepreneurial Branding of Startups and SMEs (Synchronous E-learning)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2024042230
S$630
Original: S$2,100
Save S$1,470
About This Course
A number of startups and small and midsize enterprises (SMEs) may have the right Product, with the right Price, at the right Place and using the right Promotions (4Ps), but yet not able to be able to get far, let alone, to be a market leader. One important reason is that in their focus on their 4Ps, they may not have given due attention on branding. Unless and until, a startup or an SME is able to build a strong brand, its status may likely remain as what it is – just another SME. Even if they aim to build their brand, with somewhat limited resources as most startups and SMEs have, they still need entrepreneurial branding to help them grow and to be a market leader.
What You'll Learn
The objective of this course is to enable participants not only to learn the strategy and tactics of entrepreneurial branding in theory (concepts, principles and frameworks), but also to apply these to their own businesses. Lessons will be drawn from real world brand leaders to reinforce their understanding of the principles and practice of entrepreneurial branding.
At the end of this course, participants are expected to be able to:
1) Apply the theory of entrepreneurial branding to capture the customer’s heart and mind.
2) Identify suitable business opportunities and align the brand to it.
3) Define your brand and build your brand value.
4) Turn your band into a lovemark.
5) Utilize a step-by-step guide for brand building that focuses not only at the tactical but also the strategic level.
6) Leverage the digital environment to develop a powerful brand character and create your unique brand identity.
At the end of this course, participants are expected to be able to:
1) Apply the theory of entrepreneurial branding to capture the customer’s heart and mind.
2) Identify suitable business opportunities and align the brand to it.
3) Define your brand and build your brand value.
4) Turn your band into a lovemark.
5) Utilize a step-by-step guide for brand building that focuses not only at the tactical but also the strategic level.
6) Leverage the digital environment to develop a powerful brand character and create your unique brand identity.
Entry Requirements
Diploma
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from NANYANG TECHNOLOGICAL UNIVERSITY
Marketing is undergoing a fundamental shift as artificial intelligence increasingly mediates how con...
• Lead Sustainable Urban Projects – Apply leadership skills, strategically manage initiatives in...
Aspire to work as an AI Engineer, AI Applications Engineer, or AI-driven Full-Stack Developer? Look ...