NE104: Achieving Market Leadership through Entrepreneurial Marketing (Synchronous E-learning)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2024042235
S$630
Original: S$2,100
Save S$1,470
About This Course
In today’s R.U.D.E environment (Rapidly changing, Uncertain, Dynamic and Engaging), businesses need to keep ahead of others. As what Jack Welch said, “if you are not one step ahead, you are two steps behind.” A business that is both market-driven and market driving will more likely be able to sustain its competitive advantage and to do so, it has to aim and continuously pursue the journey of a market leader. Fundamental marketing is not adequate to achieve this, especially in the current hyper competitive business landscape. What is needed is entrepreneurial marketing – sensing, responding, pro-acting to changes in the business environment.
What You'll Learn
The objective of this course is to enable participants not only to learn the strategy and tactics of entrepreneurial marketing in theory (concepts, principles and frameworks), but also to apply these to their own businesses. Lessons will be drawn from real world market leaders to reinforce one’s understanding of market leadership and how entrepreneurial marketing plays a critical role.
At the end of this course, participants are expected to be able to:
1) Apply the Entrepreneurial Marketing framework to integrate all the key marketing elements necessary for market leadership.
2) Know how to analyze the business landscape outlook, build a relevant marketing architecture that takes into account the best interests of the various stakeholder groups.
3) Utilize Product-Process-Position-Paradigm innovations and make use of product, customer and human-centric approaches to capture the customer’s heart and mind and market share.
4) Achieve sustainable competitive advantage through enhancing an organization's resource strengths, identifying suitable business opportunities and continuous transformation through the sustainability loop.
5) Leverage the digital environment to get, keep, grow, win back customers so as to achieve market leadership and through practicing new wave marketing.
At the end of this course, participants are expected to be able to:
1) Apply the Entrepreneurial Marketing framework to integrate all the key marketing elements necessary for market leadership.
2) Know how to analyze the business landscape outlook, build a relevant marketing architecture that takes into account the best interests of the various stakeholder groups.
3) Utilize Product-Process-Position-Paradigm innovations and make use of product, customer and human-centric approaches to capture the customer’s heart and mind and market share.
4) Achieve sustainable competitive advantage through enhancing an organization's resource strengths, identifying suitable business opportunities and continuous transformation through the sustainability loop.
5) Leverage the digital environment to get, keep, grow, win back customers so as to achieve market leadership and through practicing new wave marketing.
Entry Requirements
Diploma
Course Details
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