Effective Digital Engagement
Training Provider: Ngee Ann Polytechnic
Course Reference: TGS-2024042398
S$105
Original: S$350
Save S$245
About This Course
This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers.
At the end of the workshop, participants will meet the learning objectives listed below.
• Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
• Create a sustainable content strategy that can enhance your brand equity and engage suspects into becoming prospects / leads in a customer lifecycle journey.
What You'll Learn
The course will cover the following:
1. Digital Marketing, the Customer Journey, and the Marketing Funnel
2. Introduction to Content Marketing for Lead Generation
- Pinpoint and understand various approaches to driving traffic to your content assets and acquiring new followers and leads.
- Learn and optimise the functions of Facebook, Instagram & TikTok to gain maximum audience traction.
3. Introduction to Search Engine Optimization (SEO)
- Optimise your website for improved Google search ranking.
4. Build a content plan
- Develop content buckets and a content calendar.
- Establish a brand voice.
1. Digital Marketing, the Customer Journey, and the Marketing Funnel
2. Introduction to Content Marketing for Lead Generation
- Pinpoint and understand various approaches to driving traffic to your content assets and acquiring new followers and leads.
- Learn and optimise the functions of Facebook, Instagram & TikTok to gain maximum audience traction.
3. Introduction to Search Engine Optimization (SEO)
- Optimise your website for improved Google search ranking.
4. Build a content plan
- Develop content buckets and a content calendar.
- Establish a brand voice.
Entry Requirements
Not applicable
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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