Digital Marketing Masterclass: Maximising Marketing Impact with Data
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024042401
S$330
Original: S$1,100
Save S$770
About This Course
Today’s marketing landscape is constantly evolving, and data has become the driving force behind successful marketing strategies. Data-Driven Marketing is a comprehensive course designed to equip you with the knowledge and skills required to harness the power of data in marketing. Throughout this course, you will embark on a journey that encompasses the entire spectrum of data-driven marketing, from strategy development to campaign execution, performance measurement, and optimisation.
What You'll Learn
- Understand the pivotal role data plays in modern marketing and how it informs decision-making.
-Master the art of data-driven decision-making for improved marketing performance.
- Explore the vast landscape of marketing technologies and learn how Artificial Intelligence (AI) can transform your marketing efforts.
- Develop proficiency in data analysis and visualisation to extract actionable insights.
- Identify areas for optimisation through data analysis and insights.
-Master the art of data-driven decision-making for improved marketing performance.
- Explore the vast landscape of marketing technologies and learn how Artificial Intelligence (AI) can transform your marketing efforts.
- Develop proficiency in data analysis and visualisation to extract actionable insights.
- Identify areas for optimisation through data analysis and insights.
Entry Requirements
Participants should have at least 2 years of working experience.
Course Details
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