Marketing with Xiao Hong Shu (XHS): Strategies for Increasing Your Chinese Customers and Business Expansion
About This Course
In this module, participants will develop a good understanding of China’s top cross-border tool Xiao Hong Shu. It is also the fastest growing social platform in China with 300-million monthly active users.
Participants will learn how to get started on Xiao Hong Shu (XHS), including the creation of a XHS account, development your unique brand positioning on XHS, understand & craft different types of contents that appeal to Chinese consumers, tips on finding Chinese consumers, and community engagement to covert users into your loyal customers.
At the end of the class/workshop, participants will gain practical insights and hands-on experience in the power of this top cross-border app, and how XHS can be implemented into your businesses to increase reach and support business expansion.
What You'll Learn
- To learn various cost-effective marketing tips to acquire target customers through XHS
-To gain hands-on experience on the usage of China’s top cross-border tool Xiao Hong Shu, to expand your sales channels and build solid relationship with clients.
Entry Requirements
Nil