Developing a Social Media Strategy
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024043257
S$300
Original: S$1,000
Save S$700
About This Course
In this module, participants will gain knowledge of different content types, including text, images, and videos, discerning how each resonates uniquely across various social media platforms. Participants will be equipped with techniques and skills to identify and analyse target audience demographics, preferences, and behaviours on social media to adeptly customise their strategies for maximum effectiveness.
What You'll Learn
At the end of the 1-day module, participants will be able to:
• Understand different content types (text, images, videos, etc.) and how they resonate with various social media platforms
• Learn techniques to identify and analyse the target audience's demographics, preferences, and behaviour on social media
• Develop the ability to analyse social media metrics and insights to optimise strategies
• Learn to implement strategies on selected social media platforms, monitor performance metrics, and iterate based on results
• Understand different content types (text, images, videos, etc.) and how they resonate with various social media platforms
• Learn techniques to identify and analyse the target audience's demographics, preferences, and behaviour on social media
• Develop the ability to analyse social media metrics and insights to optimise strategies
• Learn to implement strategies on selected social media platforms, monitor performance metrics, and iterate based on results
Entry Requirements
There are no formal prerequisites for enrolment in this programme. However, as this programme is conducted in English, participants should be proficient in reading, writing, and communicating in English.
Course Details
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