Social Media Marketing - Tools, Data and ROI
About This Course
In this module, participants will learn how to recognise the crucial significance of data-driven strategies, and gain a profound understanding of social media metrics and key performance indicators essential for success. It includes hands-on exposure to leading social media management tools such as Hootsuite and Buffer, coupled with an introduction to analytics platforms like Google Analytics and Facebook Insights. The course will also empower participants with the know-how to decipher social media return on investment (ROI), enabling them to skillfully utilise measurement tools and implement strategies for enhanced returns.
What You'll Learn
• Understand the importance of data-driven strategies in social media marketing
• Understand social media metrics and key performance indicators
• Learn how to use social media management tools such as Hootsuite, Buffer, etc. and analytics platforms like Google Analytics, Facebook Insights, etc.
• Learn how to perform target audience analysis, persona development, and diverse content creation strategies
• Gain insights into social media return on investment, acquire proficiency in measurement tools, and deploy strategies for improved returns
Entry Requirements
There are no formal prerequisites for enrolment in this programme. However, as this programme is conducted in English, participants should be proficient in reading, writing, and communicating in English.