Search Engine Optimization (SEO) Mastery - Hands-On Techniques
About This Course
LO 1: The Learner is able to identify internet marketing strategies for driving traffic to a website.
LO 2: The learner is able to identify how search engines assess SEO and search engine rankings.
LO 3: The Learner is able to identify Search engine optimization strategies for an organization.
LO 4: The Learner is able to provide SEO recommendations pertaining to technical elements and structures of website, web pages and web infrastructures.
LO 5: The Learner is able to execute search terms, keywords and keyword density research in relation to a business website.
LO 6: The Learner is able to manage keyword research that is aligned with SEO objectives to optimize existing content and uncover new opportunities to drive sales to a business.
LO 7: The Learner is able to partner with editorial and marketing teams to create content optimized for SEO.
LO 8: The Learner is able to monitor web analytics dashboards and reports to give inputs on SEO strategies.
LO 9: The Learner is able to identify social media, deeplinks and other traffic sources.
LO 10: The Learner is able to manage search results and evaluate search performance across local and international channels to improve ranking.
LO 11: The Learner is able to identify the processes involved in managing and intervening search results.
LO 12: The learner is able to evaluate and interpret the internet marketing strategies of a website.
What You'll Learn
This SEO course will include group collaboration work and quiz to enhance your learning experience and retain knowledge.
It is not a pure theoretical course, live demonstration will be conducted on actual websites with a thorough dissect and analysis of its SEO. Learn to use this skill to your advantage and uncover competitors’ SEO strategy. After this course, you will have a different view of the search results and be competent to optimize a website.
We like to get you all immersive so you can immediately use your SEO skill to your fullest advantage, uncover your competitors SEO strategy and be completely competent in optimizing a website.
Entry Requirements
• Target age group: 21-60 yrs old
• Prerequisite skills and knowledge:
- Basic IT knowledge such as using laptop and managing documents
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy(WPL) Level 5
• Required years of experience in relevant domain: 0-2 yrs
• Minimum education level: ‘N’ level/’O’ level qualification and above