Leading Marketing Transformation in Web 3.0
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024043455
S$660
Original: S$2,200
Save S$1,540
About This Course
Discover how the changing environment will impact marketers and how to re connect with the next generation through immersive experiences. Through this angle, the learners will learn about experiential storytelling with extended reality (XR) technologies, the development of metahumans and the metaverse, and their impact on branding. Going one step further, we will explore how these technologies will future-proof marketing strategies to engage with the next-gen consumers.
What You'll Learn
At the end of the 2-day module, participants will be able to:
● Explore the conversation about next-generation identity and cultural norms and how marketeers need to adapt to succeed.
● Master the art of experiential storytelling using extended reality (XR) technologies, metaverse and avatars to engage with the next-gen consumers.
● Explore the conversation about next-generation identity and cultural norms and how marketeers need to adapt to succeed.
● Master the art of experiential storytelling using extended reality (XR) technologies, metaverse and avatars to engage with the next-gen consumers.
Entry Requirements
Nil
Course Details
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