AI-Driven Strategic Content Marketing
Training Provider: Republic Polytechnic
Course Reference: TGS-2024044684
S$243
Original: S$810
Save S$567
About This Course
In today's fast-paced digital landscape, strategic content marketing is essential for businesses to stand out amidst the noise and capture audience attention. However, creating content can often be time-consuming, which can be a disadvantage to Small Medium enterprises (SMEs) competing with the bigger brands. Enter Generative Artificial Intelligence (Gen AI), which has become a game-changer in recent months.
What You'll Learn
At the end of the 3-day course, participants will be able to:
Understand Content Marketing Fundamentals:
o Explore the core principles of content marketing
o Identify audience segments and create consumer personas
o Outline the content strategy development process
o Outline the role of Artificial intelligence (AI) in creating strategic and efficient content marketing
o Leverage data-driven insights for content ideation
o Utilise AI to analyse social chatter and find possible keywords/areas to improve branding and brand voice
• Harness AI for Content Creation:
o Explore generative AI tools for text, image, and video creation
o Utilise text-based generative AI tools to gather content ideas and write content
o Utilise image-based and video-based generative AI tools to produce interactive and engaging content for branding
o Utilise audio-based generative AI tools to record voiceover and generate music
Understand Content Marketing Fundamentals:
o Explore the core principles of content marketing
o Identify audience segments and create consumer personas
o Outline the content strategy development process
o Outline the role of Artificial intelligence (AI) in creating strategic and efficient content marketing
o Leverage data-driven insights for content ideation
o Utilise AI to analyse social chatter and find possible keywords/areas to improve branding and brand voice
• Harness AI for Content Creation:
o Explore generative AI tools for text, image, and video creation
o Utilise text-based generative AI tools to gather content ideas and write content
o Utilise image-based and video-based generative AI tools to produce interactive and engaging content for branding
o Utilise audio-based generative AI tools to record voiceover and generate music
Entry Requirements
Proficiency in English
Course Details
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