Visual Content Essentials: Photography and Videography
About This Course
This course will equip learners participants with the skills of Visual Merchandising, Photography and Videography in the context of creating compelling product displays, storytelling through product placement, and producing engaging photos and videos that showcase details and evoke emotional responses from the viewers. By combining these skills, learners will gain the ability to craft captivating visual experiences for both physical and online stores, setting them apart in the competitive Singaporean retail market.
What You'll Learn
- LO1. Recognise the factors that impact visual presentation of merchandise in both physical and online stores
- LO2. Develop store checklists, guidelines and standards to govern visual display and presentations
- LO3. Oversee and lead videography and photography efforts in executing merchandising display guidelines in accordance to visual design, and/or branding, marketing and promotional activities
- LO4. Set policy regarding how deviations from the set guidelines and standards should be addressed
- LO5. Apply quantitative measurements to evaluate the effectiveness of the eventual merchandising presentations and visual displays in both online and physical stores
Entry Requirements
Entry Requirements
- 2 years working experience in a retail-related or supervisory position;
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent;
- At least 1 GCE N Level pass; and
- Proficient with the use of an Apple/Windows laptop and a smartphone.
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 4 years of relevant working experience in retail-related and/or supervisory roles, subject to the MR’s approval.