Master of Arts (Arts and Cultural Entrepreneurship)

The Master of Arts in Arts and Cultural Entrepreneurship is designed to cater to the needs of creative professionals and meet the strong demands of Singapore�s and Asia�s ever changing cultural creative industry sector. It examines the uses of creativity as a progressive force for culture, economy and society. Students will learn from industry practitioners and professional educators entrepreneurial creativity and how it shapes new enterprises and leads entrepreneurial growth. Through core strategic skills in the administration, management and leadership of arts and cultural organisations, resources and infrastructures, from managing festivals, events and museums, to working in community development, heritage tourism, education and government, students will acquire professional skills and knowledge whereby to succeed in the arts, cultural and creative sectors, and become highly skilled, ethical and reflective practitioners committed to making a contribution to the sector. This Programme will extend professional knowledge, skills, attitudes and values in a flexible learning framework with an industry pathway that includes an optional internship placement. This Programme�s key focus is on creativity and creative entrepreneurship. In 2019, the Economic Development Board championed �creative entrepreneurship� as the new engine of growth and disruption; the World Economic Forum listed �creativity� as the top soft skill most companies need to flourish in our current 4th industrial revolution; and, Forbes magazine also similarly hailed �creativity� as the top of the ten vital skills needed for the future of work in 2030.[1] This Programme will teach new professional skills in creative entrepreneurship and knowledge about the fast-changing creative cultural industrial sector. It aspires to transform human resource capabilities in the arts and culture sectors, with a focus on the Asian region. It will train the next generation of students to be creative culture entrepreneurs. They will be future enterprise drivers equipped with creative imagination, innovative vision and ethical sensibilities.

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