Cross-Platform Fusion: Integrating Xiao Hong Shu in Your Marketing Mix
Training Provider: Ngee Ann Polytechnic
Course Reference: TGS-2024046292
S$360
Original: S$1,200
Save S$840
About This Course
•To understand the scope and potential of Xiaohongshu in engaging Chinese-speaking consumers.
•To learn how to navigate and utilize Xiaohongshu’s unique features for brand marketing.
•To develop skills in creating culturally relevant and engaging content for the platform.
•To gain insights into effective influencer collaborations and e-commerce strategies on Xiaohongshu.
•To apply the knowledge gained through hands-on practical sessions, enhancing real-world applicability.
What You'll Learn
This intensive 3-day course offers SME business owners a deep dive into Xiaohongshu Marketing, equipping them with the tools and knowledge to effectively target and engage the Chinese-speaking market in Singapore. Xiaohongshu, also known as "Little Red Book," is a leading social media and e-commerce platform in China, rapidly gaining popularity in Singapore. This course will guide participants through the intricacies of creating impactful content, understanding cultural nuances, and leveraging the platform’s features to boost their brand’s presence among Chinese-speaking consumers.
Entry Requirements
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Course Details
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