Applied AI for Digital Marketers
About This Course
Artificial intelligence (AI) is reshaping how digital marketers plan, create, analyse, and optimise their work. Beyond content generation, AI can now support a wide range of marketing activities, including audience analysis, content ideation and development, lead generation support, and the review of websites, competitors, and social media content. As AI tools become increasingly accessible, marketers need practical skills to apply them meaningfully across day-to-day marketing tasks rather than use them only for basic prompting.
This 1-day Applied AI for Digital Marketing course introduces participants to the practical use of AI across key digital marketing activities. Participants will explore how AI can support target audience analysis, content ideation and development, content planning, lead generation-related tasks, and marketing audits such as website, competitor, keyword, and social media reviews. Through demonstrations, guided exercises, and hands-on activities using tools such as ChatGPT, Claude, Perplexity, and Manus, participants will learn how to use AI to work more efficiently, generate more useful marketing outputs, and identify opportunities to improve marketing effectiveness.
What You'll Learn
• Use AI tools to support digital marketing tasks such as audience analysis, content ideation and development, content planning, and lead generation-related activities.
• Apply AI to conduct marketing audits and identify optimisation opportunities through website, competitor, keyword, and social media to improve messaging, discoverability, and marketing effectiveness.
• Apply best practices for using AI tools effectively in digital marketing workflows, including selecting suitable tools, structuring prompts and tasks clearly, and refining outputs efficiently
Entry Requirements
Proficiency in English