Search Engine Optimisation (SEO) to Boost Retail Sales (Classroom and Asynchronous e-learning)
About This Course
Candidate successfully complete this module will be able to:
1. Perform keyword discovery, expansion and optimisation
2. Administer search engine programs (i.e. XML sitemaps, shopping feeds, webmaster tools)
3. Research and analyse competitor advertising links
4. Conduct SEO analysis and analyse search performance across various channels
5. Identify trends and developments pertaining to SEO, search engines and internet marketing
6. Coordinate with editorial and marketing teams to inform results based on SEO analysis outcomes to optimise content creation
7. Prepare and implement internet search engine marketing strategies
What You'll Learn
a) SEO and its importance to built from the start
b) develop content that is relevant to your business
c) key metrics to highlight within the videos and blogs creation
d) keywords research and selection
e) meta description and SEO data
Entry Requirements
1. Singaporean and PR
Minimum GCE 'N' Level
2. Foreigner
IELTS score 4.5 or TOEFL score 32 AND
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.