Advanced Certificate in Generative AI for Digital Marketing Specialist Module 2: Introduction to Generative AI and its Uses in Content Generation and Marketing Analytics (Asynchronous and Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024047037
S$1,440
Original: S$4,800
Save S$3,360
About This Course
In this module, participants will be introduced to generative artificial intelligence (AI) and its applications in the broader marketing context. It will dive deeper into how this AI can support marketers in tasks such as content creation, search engine optimisation (SEO), and data analytics. Participants will also be introduced to a variety of tools that they can use in this regard and learn to apply these tools in their hands-on projects for real-life practice.
What You'll Learn
At the end of the module, participants will be able to:
- Explain generative artificial intelligence's (AI) potential and pitfalls in automating content generation
- Explain the potential and pitfalls of AI-powered applications in marketing, such as chatbots and copywriting
- List AI tools for generating blog posts, articles, and other written content
- Write effective articles and marketing copy with the help of these AI tools
- Fine-tune AI-generated content to align with brand voice and style
- Use AI tools for keyword research and analysis to enhance SEO efforts
- Implement AI-generated suggestions for optimising on-page and off-page SEO
- Explain the importance of data collection, analysis, and interpretation in improving marketing strategies
- Use AI tools to process and visualise data for actionable insights
- Explain generative artificial intelligence's (AI) potential and pitfalls in automating content generation
- Explain the potential and pitfalls of AI-powered applications in marketing, such as chatbots and copywriting
- List AI tools for generating blog posts, articles, and other written content
- Write effective articles and marketing copy with the help of these AI tools
- Fine-tune AI-generated content to align with brand voice and style
- Use AI tools for keyword research and analysis to enhance SEO efforts
- Implement AI-generated suggestions for optimising on-page and off-page SEO
- Explain the importance of data collection, analysis, and interpretation in improving marketing strategies
- Use AI tools to process and visualise data for actionable insights
Entry Requirements
Nil
Course Details
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