Advanced Certificate in Generative AI for Digital Marketing Specialist Module 3: Uses of Generative AI in Marketing Personalisation and Social Media Campaigns (Classroom, Asynchronous and Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024047038
S$1,440
Original: S$4,800
Save S$3,360
About This Course
The third module highlights further applications of generative Artificial Intelligence(AI), with a particular focus on marketing personalisation and the implementation of social media campaigns. As in the second module, various AI tools are introduced for participants to practice in their hands-on projects, subsequently applying these tools into their digital marketing practice. By the module's conclusion, participants will have acquired the skills to map customer journeys, customise interactions, conceptualise and execute social media campaigns, and conduct scheduling and tracking activities—all facilitated by AI tools to enhance efficiency and effectiveness in these processes.
What You'll Learn
At the end of the module, participants will be able to:
- Analyse customer behaviour and preferences for personalised marketing campaigns
- Map customer journeys and tailor interactions based on insights
- Conceptualise social media content that is shareable and engaging
- Use Artificial Intelligence (AI) tools to create compelling visuals and captions for social media posts
- Automate social media scheduling using AI-powered platforms
- Track and analyse social media performance metrics with AI-driven analytics tools
- Analyse customer behaviour and preferences for personalised marketing campaigns
- Map customer journeys and tailor interactions based on insights
- Conceptualise social media content that is shareable and engaging
- Use Artificial Intelligence (AI) tools to create compelling visuals and captions for social media posts
- Automate social media scheduling using AI-powered platforms
- Track and analyse social media performance metrics with AI-driven analytics tools
Entry Requirements
Nil
Course Details
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