Advanced Certificate in Generative AI for Digital Marketing Specialist Module 4: Generative AI in Email and Landing Page Optimisation with Final Capstone (Classroom, Asynchronous and Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024047039
S$1,440
Original: S$4,800
Save S$3,360
About This Course
In this concluding fourth module, participants will learn how artificial intelligence(AI) tools can enhance the effectiveness of email campaigns and optimise landing pages. The module will conclude with a capstone project where participants will design an integrated marketing strategy. This project aims to solidify participants' understanding of digital marketing and showcase how generative AI can enhance various aspects of their workflow.
What You'll Learn
At the end of the module, participants will be able to:
- Implement Artificial Intelligence (AI)-driven email marketing tools for personalised and automated communication
- Design effective lead nurturing workflows using AI-generated insights
- Use AI-generated content and design suggestions to optimise landing pages
- A/B test AI-enhanced landing pages for improved conversion rate
- Apply all learned concepts to create an integrated marketing strategy using generative AI tools
- Present digital marketing strategy
- Review and optimise digital marketing strategy based on feedback
- Build and optimise LinkedIn profile for digital marketing roles
- Prepare for interviews
- Plan for networking and job opportunities
- Implement Artificial Intelligence (AI)-driven email marketing tools for personalised and automated communication
- Design effective lead nurturing workflows using AI-generated insights
- Use AI-generated content and design suggestions to optimise landing pages
- A/B test AI-enhanced landing pages for improved conversion rate
- Apply all learned concepts to create an integrated marketing strategy using generative AI tools
- Present digital marketing strategy
- Review and optimise digital marketing strategy based on feedback
- Build and optimise LinkedIn profile for digital marketing roles
- Prepare for interviews
- Plan for networking and job opportunities
Entry Requirements
Nil
Course Details
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