Sustainability Marketing
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2024047233
S$1,461
About This Course
Evaluate how a sustainability-oriented vision of marketing can be used to create solutions that benefit the organisation and society.
Examine socio-ecological issues and their impact on marketing.
Analyse information requirements for sustainability marketing solutions.
Discuss the future of sustainability in marketing.
Formulate sustainability marketing objectives and strategies.
Construct the sustainability marketing mix.
What You'll Learn
This course develops a sustainability-oriented vision of marketing and the knowledge and skills ecessary to successfully market sustainable products and services. With an in-depth analysis of socio-environmental priorities and an integration of social, ethical and environmental values into marketing strategy development, marketing can go beyond serving business priorities to contribute to the transformation of society into a more sustainable one. At the end of the course, students will be able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success. Topics covered provide the basis for students to construct solutions that are information-driven, resilient and sustainable.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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