Social Marketing
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2024047234
S$1,461
About This Course
Demonstrate understanding of the concept of social marketing
Recognise social issues
Formulate an appropriate positioning strategy to appeal to a specific group of target
Compose suitable product, price, place, and promotion social marketing strategies
Demonstrate the ability to conduct situational analyses for social issues
Implement social marketing projects
What You'll Learn
Social marketing uses commercial marketing concepts and techniques to influence the behaviour of a specific target audience with the intent of achieving positive societal impact. MKT367 Social Marketing incorporates a combination of in-class activities, discussions, and field observations, allowing students to learn how to apply appropriate social marketing concepts, tools and strategies to adequately address different social issues.
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from Singapore University of Social Sciences
This 'Person-of-the-Therapist' (POTT) training model is designed for practicing counsellors, psychol...
Singapore has a growing and vibrant electronics industry that generated more than $131 billion of ou...
The (SCTP) Certificate in Facilities Management is a 6-month, practice-oriented programme designed t...