(SCTP) WSQ Advanced Certificate in Retail (Marketing) (Eligible for Part-Time TA)
About This Course
Advanced Certificate in Retail (Marketing)
The Advanced Certificate in Retail (Marketing) is designed to empower retail professionals and aspiring marketers with comprehensive digital marketing skills tailored specifically for the retail sector. With the rise of e-commerce and digitally-driven consumer behavior, this course equips participants with the practical knowledge and strategic tools needed to thrive in today’s competitive retail landscape.
This programme consists of six key modules delivered through a flexible blend of classroom and asynchronous e-learning. Each module is crafted to build essential competencies in digital marketing and customer engagement, enabling learners to create impactful, data-driven campaigns that increase brand visibility and boost retail sales.
Graduates of this course will be equipped with job-ready digital marketing skills relevant to today’s retail industry, making them valuable assets for both traditional and online retail businesses seeking growth through digital transformation.
What You'll Learn
In Search Engine Optimisation (SEO) to Boost Retail Sales, learners discover how to enhance organic visibility on search engines. From keyword strategies to on-page and off-page optimisation techniques, this module helps improve website ranking and attract high-intent customers.
Digital Marketing (Inbound Marketing) for Retail explores content creation, lead nurturing, and conversion techniques that draw customers in naturally. This module focuses on delivering valuable content that resonates with the retail target audience across different stages of the buyer journey.
In Social Media Marketing for Retail, participants learn to leverage platforms like Instagram, Facebook, TikTok, and LinkedIn to build brand awareness, connect with customers, and drive engagement through organic and paid strategies.
The Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World module empowers learners to develop cohesive, multi-channel marketing plans. This strategic overview ensures campaigns align with business objectives, target the right audience, and make use of analytics for continuous improvement.
Finally, Creating a Digitalised Customer Experience in Retail delves into digital touchpoints and how to create seamless, personalized customer journeys online. This module emphasizes the importance of tech-enabled engagement and incorporating the use of Key Opinion Leaders (KOLs) on Instagram.
Entry Requirements
1. Academic Level Required:Singapore/PR Students:
Aged 21 years and above
GCE ‘N’ LEVEL CREDITS WITH MINIMUM GRADE 5 FOR 3 SUBJECTS, INCLUDING ENGLISH AND MATHEMATICS; OR▪ WSQ ADVANCED CERTIFICATE IN FASHION TECHNOLOGY ; OR▪ ADVANCED CERTIFICATE FROM ANY PEI; OR▪ NITEC; OR▪ ES WSQ WORKPLACE LITERACY AND NUMERACY (WPLN) LEVEL 5 AND ABOVE
2. English Requirement: ▪ GCE "N" LEVEL CREDITS WITH A MINIMUM OF GRADE 5; OR▪ IELTS SCORE 4.5 OR TOEFL SCORE 32; OR ▪ PASS INSTITUTE ENGLISH TEST
3. ALL Students are required to have basic computing skills – i.e., able to turn on thelaptop, use the mouse, drag and drop fi les, use online search engines for research;and be a competent user of Microsoft Office.