Video Production Techniques for Business
About This Course
This module is part of the Post-Diploma Certificate in Production (Specialist Diploma in Digital Content Creation for Business).
What You'll Learn
Module Outcomes
1. Acquire the principles of non-fiction video production to recognise impact on audience engagement and effective communication.
2. Evaluate the effectiveness of various video production techniques to create specific digital content that would achieve strategic business objectives through enhancing viewer engagement.
3. Produce a non-fiction video project that uses a mix of live action footage and AI technology to tell a compelling business story, aimed at engaging and connecting with a targeted audience.
Entry Requirements
Applicants should possess a local polytechnic Diploma, ITE Technical Diploma / Technical Engineer Diploma / Work-Study Technical Diploma or Degree in any discipline.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least five years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test. The polytechnic reserves the right to shortlist and admit applicants.
Applicants should have a DSLR or DSLR equivalent camera that can switch to Manual mode & interchangeable lens.
Applicants will also need to have their own laptop that can run Adobe CC.
Conditional Offer
Graduating students (in final semester) from a local polytechnic or Institute of Technical Education (ITE) may apply for the programme.