Foundation of Digital Media Analytics
About This Course
Assistant Producer, Junior Content Creator, Marketing Associate, Junior Designer
What You'll Learn
Module Outcome:
1. Examine the general principles of digital media analytics and data interpretation in a digital media and communications eco-system
2. Explain the sub-domains of digital media analytics (website, social media, email)
3. Perform digital media analytics to measure and evaluate outcomes against objectives using common digital media analytics practices and tools
4. Produce digital media analytics reports with actionable insights and recommendations
Entry Requirements
Applicants should possess a local polytechnic Diploma, ITE Technical Diploma / Technical Engineer Diploma / Work-Study Technical Diploma or Degree in any discipline.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least five years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test. The polytechnic reserves the right to shortlist and admit applicants.
Applicants should have a DSLR or DSLR equivalent camera that can switch to Manual mode & interchangeable lens.
Applicants will also need to have their own laptop that can run Adobe CC.
Conditional Offer
Graduating students (in final semester) from a local polytechnic or Institute of Technical Education (ITE) may apply for the programme.