Perfecting External Communications
Training Provider: SINGAPORE INSTITUTE OF TECHNOLOGY
Course Reference: TGS-2024048167
S$900
Original: S$3,000
Save S$2,100
About This Course
Effective promotion of any business, product or service requires the right combination of text and visuals. This course equips learners with the basics of content-writing and graphic design, so as to execute engaging social media posts and persuasive e-newsletters. Learners will acquire vital skills in written and visual communications, so as to address the growing need for digital communication proficiency in the modern workforce, supporting individual career growth and business objectives. Its key benefits include enhanced copywriting skills and elevated visual literacy.
What You'll Learn
1. Examine the elements of effective e-newsletters
2. Analyse the components of engaging LinkedIn posts
3. Understand the fundamentals of persuasive copywriting
4. Evaluate common narrative techniques and content strategy
5. Apply acquired knowledge to generate persuasive copy for e-newsletters and LinkedIn posts
6. Reflect on ways to refine written skills via instructor and peer critique
7. Gain understanding of fundamental visual design principles
8. Review common applications of design in e-newsletters and social media posts
9. Analyse and discuss examples of effective versus ineffective designs
10. Gain basic proficiency in beginner-friendly design tools
11. Apply design techniques to execute eye-catching visuals and layout for e-newletters and social media posts
12. Reflect on ways to make aesthetic improvements via instructor and peer critique
2. Analyse the components of engaging LinkedIn posts
3. Understand the fundamentals of persuasive copywriting
4. Evaluate common narrative techniques and content strategy
5. Apply acquired knowledge to generate persuasive copy for e-newsletters and LinkedIn posts
6. Reflect on ways to refine written skills via instructor and peer critique
7. Gain understanding of fundamental visual design principles
8. Review common applications of design in e-newsletters and social media posts
9. Analyse and discuss examples of effective versus ineffective designs
10. Gain basic proficiency in beginner-friendly design tools
11. Apply design techniques to execute eye-catching visuals and layout for e-newletters and social media posts
12. Reflect on ways to make aesthetic improvements via instructor and peer critique
Entry Requirements
Diploma or Bachelor's degree in any discipline
Course Details
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