Journalistic Storytelling for Marketing
Training Provider: SINGAPORE INSTITUTE OF TECHNOLOGY
Course Reference: TGS-2024048186
S$900
Original: S$3,000
Save S$2,100
About This Course
This 2-day course teaches learners what makes for a captivating story, and how to apply journalistic principles into brand storytelling, so as connect businesses with their target audience. It draws upon the principles of journalistic writing to equip learners with specific written communication techniques to apply in content creation for publications, websites, and social media. At the end of the course, learners will be equipped with the fundamentals of narrative-based marketing and be able to demonstrate the strategic use of storytelling to capture audience attention around a brand, product, or campaign message.
What You'll Learn
1. Identify principles of effective writing
2. Apply these principles in copywriting
3. Acquire skills in visual literacy
4. Apply journalistic principles to write an engaging story
5. Use storytelling to promote a product
6. Understand and apply news values
7. Understand and evaluate ethical journalistic practices
8. Execute journalistic style writing
9. Plan and conduct interviews with relevant sources in telling a newsworthy story
10. Promote a product using storytelling
2. Apply these principles in copywriting
3. Acquire skills in visual literacy
4. Apply journalistic principles to write an engaging story
5. Use storytelling to promote a product
6. Understand and apply news values
7. Understand and evaluate ethical journalistic practices
8. Execute journalistic style writing
9. Plan and conduct interviews with relevant sources in telling a newsworthy story
10. Promote a product using storytelling
Entry Requirements
Diploma or Bachelor's degree in any discipline
Course Details
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