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Graduate Certificate in Customer Analytics

Name: Graduate Certificate in Customer Analytics
Price: 8160.00 SGD

Training Provider: NATIONAL UNIVERSITY OF SINGAPORE

Course Reference: TGS-2024048533

S$8,160

About This Course

- Define and understand the principles of customer relationship management, segmentation, customer journey experience, satisfaction and loyalty, customer churn analysis
- Understand the customer analytics components like lifecycle value, event and customer level techniques eg. RFM techniques, latency analysis, response models, propensity models, attrition models, association models. intent discovery etc.
- Understand the data and technical difficulties needed to implement a customer analytics project
- Understand the use cases for customer analytics usage
- Understand the analytical techniques for campaign management like test and learn techniques, cross channel techniques, channel mechanics and handoffs, touchpoint mapping

What You'll Learn

This certificate aims to equip the learners with the skills to manage data and provide analytics solutions for customer relationship management and monitor campaigns effectively for business goals. It enables participants to measure short-term objectives, long term strategies, and optimum return on marketing investments. The course will cover the following elements: CRM concepts, Customer Life Cycle Management principles, concepts of multivariate analysis like dimension reduction, cluster analysis, profiling, Propensity models, Attrition/churn Models, RFM Analysis, Customer Lifetime Value calculation, Campaign Management principles and Marketing Mix Modelling.

The certificate will equip the participants to deploy insights from data to pick the right consumer, with the right channel and design the right message. Successful completion of the certificate will provide customer analytics, marketing insights, and data scientist roles which specialising in customer management.