Personal Branding for Career Advancement
Training Provider: SINGAPORE INSTITUTE OF TECHNOLOGY
Course Reference: TGS-2024048777
S$900
Original: S$3,000
Save S$2,100
About This Course
This course on personal branding will allow learners to understand the factors contributing to career stagnation and learn strategies to overcome obstacles in their professional journeys. During this course, learners will acquire the tools and knowledge to cultivate a powerful and authentic personal brand that resonates with their specific target audience and advance their business goals. They will additionally be equipped with effective copywriting strategies to present impactful profiles of themselves and create influential thought leadership content to build their social media presence and following.
What You'll Learn
1. Understand the concept of personal branding and its significance for executives
2. Develop a personal brand strategy aligned with values, strengths, and target audience
3. Identify and choose a brand archetype that resonates with personality and goals
4. Use Generative Artificial Intelligence (GenAI) tools to articulate Personal Brand Story via the Elevator Pitch method
5. Develop a visually distinctive personal brand mood board for a consistent brand identity
6. Understand the parameters of copywriting and its applicability on social media platforms
7. Apply principles of effective copywriting to write impactful social media posts
8. Develop consistent and sustainable copy to achieve personal branding goals on social media platforms
9. Use GenAI tools to come up with a social media post aligned with one’s Personal Brand Story
2. Develop a personal brand strategy aligned with values, strengths, and target audience
3. Identify and choose a brand archetype that resonates with personality and goals
4. Use Generative Artificial Intelligence (GenAI) tools to articulate Personal Brand Story via the Elevator Pitch method
5. Develop a visually distinctive personal brand mood board for a consistent brand identity
6. Understand the parameters of copywriting and its applicability on social media platforms
7. Apply principles of effective copywriting to write impactful social media posts
8. Develop consistent and sustainable copy to achieve personal branding goals on social media platforms
9. Use GenAI tools to come up with a social media post aligned with one’s Personal Brand Story
Entry Requirements
Diploma or Bachelor's degree in any discipline
Course Details
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