Luxury Marketing Masterclass: Uncover the Secrets of Luxury Branding and Consumer Psychology
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024048878
S$660
Original: S$2,200
Save S$1,540
About This Course
This is a transformative two-day program tailored for individuals to navigate the sophisticated domain of luxury branding and marketing. Delve deep into the intricate tapestry of luxury's history and evolution, deciphering the essence that elevates a brand beyond exclusivity to unparalleled desirability.
Participants will gain invaluable insights into the cultural nuances and dynamic consumer trends driving the ascent of luxury markets in Asia. Furthermore, they will master the art of engaging with the discerning new generation of luxury consumers, seamlessly blending tradition with innovation to maintain resonance and relevance in a swiftly evolving landscape.
What You'll Learn
• Develop a comprehensive understanding of luxury marketing principles and practices.
• Investigate the historical trajectory and contemporary positioning strategies employed by luxury brands.
• Gain insights into the psychology of luxury consumers and how it drives marketing strategies.
• Analyse the impact of digital transformation and emerging consumer trends on luxury marketing.
• Investigate the historical trajectory and contemporary positioning strategies employed by luxury brands.
• Gain insights into the psychology of luxury consumers and how it drives marketing strategies.
• Analyse the impact of digital transformation and emerging consumer trends on luxury marketing.
Entry Requirements
NIL
Course Details
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