Digital Hospitality: AI in Digital Marketing and Customer Service
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024048889
S$660
Original: S$2,200
Save S$1,540
About This Course
In this module, learners gain the skills to supercharge your hospitality strategy! Learn how to create targeted email campaigns, leverage influencer marketing, develop captivating content, and utilise artificial intelligence (AI) tools for automated communication and sentiment analysis.
By the end of the module, participants will be equipped to design compelling emails, collaborate with relevant influencers, craft engaging content, and leverage AI to enhance guest communication and drive online engagement for your hospitality business.
What You'll Learn
• Identify the different touchpoints of a hospitality brand
• Build targeted email sequences that nurture leads, engage existing guests, and drive conversions throughout the customer journey.
• Discover how to leverage collaborations with relevant influencers to reach a wider audience and amplify your brand's reach.
• Explore comment automation tools and other artificial intelligence (AI) technologies to streamline guest communication, personalise experiences, and provide 24/7 customer support.
• Build targeted email sequences that nurture leads, engage existing guests, and drive conversions throughout the customer journey.
• Discover how to leverage collaborations with relevant influencers to reach a wider audience and amplify your brand's reach.
• Explore comment automation tools and other artificial intelligence (AI) technologies to streamline guest communication, personalise experiences, and provide 24/7 customer support.
Entry Requirements
Nil
Course Details
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