Public Health Communication
About This Course
This course focuses on the design, implementation, and evaluation of communication programmes designed to change or reinforce health behaviour. Emphasis will be on the step-by-step process of (1) formative research and analysis (including use of conceptual frameworks, audience research, and assessment of the media, policy and service environment), (2) theory-based and evidence-based strategic design, (3) message development, pretesting, and materials production, (4) implementation and monitoring, and (5) theory-based evaluation and dissemination of findings. Upon completion of this course, students will be able to develop a work plan for a health communication project.
What You'll Learn
be able to:
1. Describe the specific steps in the process of developing a communication project, intervention, or campaign;
2. Describe research options used in the development, implementation and evaluation of a campaign;
3. Develop and plan a comprehensive evidence-based, theory-informed communication strategy;
4. Design and articulate a communication strategy in partnership with stakeholders.
Entry Requirements
• Bachelor's degree or equivalent
• Relevant public health related work experience
• Candidates with other qualifications and experience may be considered on a case by case basis, subject to approval