Advanced Certificate in Succeeding Business Digitalisation Module 2: Competitive Advantage of Digital and Data
About This Course
In Module 2, participants will learn about the critical role that data analytics plays in business digitalisation, from data instrumentation to data analytics to data monetisation to artificial intelligence (AI) solutioning. It brings the participants up to date on the world of data science and artificial intelligence (i.e. data analytics), and how this domain critically intersects with business digitalisation initiatives. Successful business digitalisation goes hand-in-hand with successful data analytics capabilities, which includes thoughtful consideration for data instrumentation and data monetisation. Participants will be divided into small groups for each day to discuss and present.
What You'll Learn
• Understand information theory of data to appreciate how to extract information signals
• Understand what artificial intelligence (AI) can or cannot do in the business digitalisation journey
• Understand how to continuously improve on digitalisation initiative through data instrumentation and data analysis
Entry Requirements
Participants must complete Module 1 before attending Module 2.