SCTP: RISE 2.0 Applied Digital Marketing & eCommerce with AI (Eligible for Part-Time TA)
About This Course
This 24-week part-time course is designed for mid-career professionals and aspiring marketers who want to break into digital marketing and eCommerce while working.
The course is conducted on evening and weekend schedule.
Learners gain hands-on experience in SEO, paid media, social, and email marketing using Meta Ads Manager, Google Ads, Google Analytics, Shopify, and Generative AI. Includes data-driven campaign optimisation and omnichannel strategy. Learners will apply their skills in a real-world Capstone project and receive mentoring and career support.
Suitable for jobseekers, mid-career switchers, and working professionals with no prior marketing background.
What You'll Learn
• Design and implement full-funnel, omnichannel marketing strategies that drive business outcomes
• Leverage platforms and tools such as Meta Ads Manager, Google Ads, Google Analytics, Shopify, and more
• Use Generative AI to streamline content creation and marketing workflows
• Write effective prompts and leverage Generative AI tools for marketing copy and workflows
• Explore key digital marketing channels including search, social, email, display, eCommerce, and affiliate marketing
• Understand customer journeys and apply data to optimise acquisition, engagement, and retention
• Apply your learning in a Capstone project that focuses on solving a real-world digital marketing or eCommerce challenge, with emphasis on practical implementation
• Gain interview and CV writing skills through dedicated workshops, one-on-one coaching, and career mentoring support
Entry Requirements
•Open to SC, PR and LTVP+
•Minimum Diploma and above or 10 years working experience
•Minimum 21 years of age and above
•Basic computer literacy in operating a computer and browsing the internet
•Has not enrolled in the same RISE specialisation previously