Advanced Certificate in Business Innovation for Small and Medium-sized Enterprises (SMEs) Module 3: Content Creation, Digital Marketing and the Use of Generative Artificial Intelligence (Synchronous E-Learning)
About This Course
According to a report by Forbes, as of 2023, there are an estimated 4.9 billion social media users worldwide, and this number is expected to jump to approximately 5.85 billion users by 2027.
In the digital age, small and medium-sized enterprises (SMEs) can focus on harnessing the power of content to engage audiences and drive business growth. Participants will delve into the art and science of creating compelling content, leveraging it for effective marketing and aligning these efforts with their broader business goals. The module covers a range of topics, from storytelling and brand building to digital marketing tactics and measuring impact, providing a comprehensive toolkit using generative artificial intelligence for SMEs to amplify their market presence.
What You'll Learn
• Understand the importance of content marketing for small and medium-sized enterprises (SMEs) and master the skills of impactful content creation tailored to various platforms
• Develop integrated marketing strategies that align with business goals and enhance brand visibility for SMEs
• Learn to measure data and analyse the effectiveness of content and marketing campaigns across platforms, leverage digital marketing tactics and measure impact to amplify market presence
• Develop marketing content (ranging from image to video) using generative artificial intelligence tools
• Gain insights into the latest emerging trends in marketing and no-code digital marketing tools
Entry Requirements
NA