Advanced Certificate in Business Innovation for Small and Medium-sized Enterprises (SMEs) Module 4: Identifying Growth and Sustainability Opportunities for Traditional Businesses

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024050853
S$600
Original: S$2,000
Save S$1,400

About This Course

In the post-pandemic era and the increasing awareness of sustainability, small and medium-sized enterprises (SMEs) have to embrace digital solutions to capitalise on new growth avenues within their existing business models. This module offers insights into adapting to changing market dynamics, recognising untapped opportunities, and leveraging core competencies for expansion and innovation. Participants will learn to identify potential areas for growth and sustainability practices, develop strategies to tap into these opportunities and understand how to balance innovation with maintaining the essence of their traditional business.

What You'll Learn

At the end of the 2-day module, participants will be able to:
• Understand the importance of embracing digital solutions and sustainability practices for small and medium-sized enterprises (SMEs)
• Recognise and assess growth opportunities within traditional business models, incorporating an innovation mindset and reinventing communication and brand story
• Develop strategies for innovation and expansion while preserving core business values
• Identify potential areas for growth and sustainability practices and implement growth initiatives effectively
• Understand the current sustainability development and applications for SMEs

Entry Requirements

NA

Course Details

Duration 15 hours
Language English
Training Commitment Not specified
Total Enrolled 25 students
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