IP Licensing and Commercialisation
About This Course
Unlock the full potential of your brand and intellectual property with our specialised licensing course, designed for brand owners, business managers and IP professionals who aim to use IP licensing as a commercialisation tool for business expansion. Delve into the intricacies of identifying and evaluating IP licensing opportunities, gather insights on different IP licensing models and strategies, understand the licensor-licensee relationship obligations, walk through the entire licensing process, and gain confidence in negotiating royalties, fees, and important terms in a licensing agreement. This course also equips you with the knowledge and skills to protect your IP assets, resolve disputes, and effectively manage your licensor or licensee relationships, ensuring sustained success and growth of your licensing journey.
What You'll Learn
2. Assess IP issues and licensing opportunities to unlock value for business growth
3. Explore various IP licensing strategies and processes to create mutually beneficial partnerships
4. Lead negotiations on financial and non-financial terms to finalise licensing agreements with legal support
5. Evaluate the post-implementation impact of IP licensing to identify needs for further IP protection, licensee management and infringement resolution
Entry Requirements
This course aims to equip business owners, managers and professionals in licensing IP for commercialisation and business growth. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a more holistic approach to leveraging IP licensing for business expansion. Learners should have at least a diploma or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4.