Behavioral Insights: Foundation and Practice
Training Provider: Ngee Ann Polytechnic
Course Reference: TGS-2024051624
S$450
Original: S$1,500
Save S$1,050
About This Course
1. Gain an understanding of the following
o Loss Aversion, Prospect Theory, the Disposition Effect and the Endowment Effect
o Status Quo Bias and the Default Option
o Framing Effects and Anchoring Effects
o Hyperbolic Discounting and Procrastination
o Mental Accounting
o Availability Effect and Salience
o Overconfidence
2. Understand how to create effective personal nudges
3. Create a personal nudge and a workplace nudge
What You'll Learn
This course provides an introductory overview of behavioral economics (more commonly known as behavioral insights) and its contribution in the understanding and influence of consumer behaviors in the financial services markets. Some common decision-making biases are presented with illustrations from the consumer banking and financial services markets.
This program is practice-based and participants are introduced to a framework for creating nudges and invited to create nudges for themselves and their workplaces.
This program is practice-based and participants are introduced to a framework for creating nudges and invited to create nudges for themselves and their workplaces.
Entry Requirements
NIL
Course Details
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