New Venture And Product Marketing
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2024051818
S$945
Original: S$3,150
Save S$2,205
About This Course
Explore the dynamic intersection of new venture creation and product marketing strategies. This course equips students with essential frameworks and tools to navigate the complexities of launching and scaling innovative ventures. From value chain analysis to strategic marketing tactics, delve into practical data-driven applications that drive profitability and sustainability in today's competitive landscape.
What You'll Learn
1. Master Value Chain Dynamics: Analyze traditional and platform-based value chains to optimize cost, revenue, and tax management.
2. Navigate Company Structuring: Develop omnichannels of distribution & income sources. Utilize startup grants and tax incentives for strategic company structuring.
3. Maximize Investability: Apply value disciplines to enhance venture attractiveness to investors.
4. Develop Effective Distribution Channels: Implement the Bowling Pin Strategy for robust channel development.
5. Drive Consistent Revenue Growth: Plan and execute with Product Development Lifecycle (PDLC) and the Boston Consulting Group (BCG) Matrix strategies for sustainable revenue growth.
6. Distinguish Sales vs Marketing: Understand the nuanced differences between sales and marketing strategies for effective customer engagement.
7. Optimize Marketing Tactics: Develop tailored marketing tactics across diverse distribution channels, including lead generation, co-branding, store-branding and the buyer's pyramid.
8. Implement Best Practices: Manage marketing collateral effectively with modular, stackable, and analytics-driven approaches.
2. Navigate Company Structuring: Develop omnichannels of distribution & income sources. Utilize startup grants and tax incentives for strategic company structuring.
3. Maximize Investability: Apply value disciplines to enhance venture attractiveness to investors.
4. Develop Effective Distribution Channels: Implement the Bowling Pin Strategy for robust channel development.
5. Drive Consistent Revenue Growth: Plan and execute with Product Development Lifecycle (PDLC) and the Boston Consulting Group (BCG) Matrix strategies for sustainable revenue growth.
6. Distinguish Sales vs Marketing: Understand the nuanced differences between sales and marketing strategies for effective customer engagement.
7. Optimize Marketing Tactics: Develop tailored marketing tactics across diverse distribution channels, including lead generation, co-branding, store-branding and the buyer's pyramid.
8. Implement Best Practices: Manage marketing collateral effectively with modular, stackable, and analytics-driven approaches.
Entry Requirements
No prerequisite or minimum entry requirements needed.
Course Details
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