Internationalisation Series: Tokyo's Food and Beverage (F&B) Industry - Exploring Japanese Culinary Culture and Innovation
About This Course
Tokyo, a bustling metropolis known for its rich culinary heritage and cutting-edge innovation, stands at the forefront of the global food and beverage (F&B) scene. With a unique blend of tradition and modernity, Tokyo offers a fascinating landscape where centuries-old practices coexist with groundbreaking advancements in technology. This 5-day immersive programme is designed for professionals eager to deepen their understanding of F&B business strategies, including examining dining systems and the role of central kitchens, while highlighting how to continuously optimise and enhance brand value through product innovation and evolving business models. Participants will have the opportunity to engage with industry experts and visit prominent companies, gaining insights that can be directly applied to their own organisations.
What You'll Learn
• Analyse the key principles that have enabled Japanese food companies to thrive for centuries, focusing on innovation in technology and product development
• Gain insights into refined services and lean management techniques, enhancing operational efficiency within food production and processing
• Explore strategies for maximising profitability in the dining industry without compromising quality or customer experience
• Understand how product innovation and exceptional service can elevate brand value, creating unique dining experiences for customers
Entry Requirements
NIL