SCTP: RISE 2.0 Applied Digital Marketing & eCommerce with AI (Eligible for Full-Time TA)
About This Course
This 14-week full-time course is designed for jobseekers and mid-career switchers who want to quickly launch a career in digital marketing and eCommerce.
The course is conducted on a weekday schedule.
Learners gain job-ready skills in SEO, paid media, social, email, and affiliate marketing using Meta Ads Manager, Google Ads, Google Analytics, Shopify, and Generative AI. It covers content creation, full-funnel marketing, and automation workflows. Learners will apply their skills in a real-world Capstone project and receive mentoring and career support.
Suitable for individuals committed to full-time learning with no prior marketing experience required.
What You'll Learn
• Design and implement full-funnel, omnichannel marketing strategies that drive business outcomes
• Leverage platforms and tools such as Meta Ads Manager, Google Ads, Google Analytics, Shopify, and more
• Use Generative AI to streamline content creation and marketing workflows
• Write effective prompts and leverage Generative AI tools for marketing copy and workflows
• Explore key digital marketing channels including search, social, email, display, eCommerce, and affiliate marketing
• Understand customer journeys and apply data to optimise acquisition, engagement, and retention
• Learn organic social media strategy to build brand presence *Only available for Full-time*
• Apply lead management and nurturing techniques to guide prospects through conversion funnels *Only available for Full-time*
• Automate marketing using drip campaigns across email and WhatsApp for Business *Only available for Full-time*
• Apply your learning in a Capstone project that focuses on solving a real-• world digital marketing or eCommerce challenge
• Gain interview and CV writing skills through dedicated workshops, one-on-one coaching, and career mentoring support
Entry Requirements
• Open to SC, PR and LTVP+
• Minimum Diploma and above or 10 years working experience
• Minimum 21 years of age and above
• Basic computer literacy in operating a computer and browsing the internet
• Has not enrolled in the same RISE specialisation previously