SCTP: RISE 2.0 Applied Digital Marketing & eCommerce with AI: Module 2
Training Provider: THE BOSTON CONSULTING GROUP SINGAPORE PTE. LTD.
Course Reference: TGS-2025052810
S$2,190
Original: S$7,300
Save S$5,110
About This Course
This course is an application-based digital marketing & e-commerce programme that covers key skillsets, tools and techniques across the topics of digital marketing and e-commerce, together with foundational business and digital context.
What You'll Learn
• Develop a business and digital-orientated mindset and skillset through structured problem solving, digital use cases, and how to build a business case directly from BCG’s own toolkits
• Understand the current digital & technology landscape (AI, Blockchain, Big Data, etc) and how it impacts business outcomes
• Learn how to leverage the latest digital marketing channels and strategies to reach new customer segments and maximize lead conversion
• Learn the fundamentals of e-commerce, market trends, and insights through case studies
• Create an effective digital presence for a business to drive e-commerce sales
• Apply pricing and promotion strategies
About RISE
RISE which stands for Rapid & Immersive Skill Enhancement, is designed to enhance employability by building high-demand business and digital skills. Created by BCG U, RISE leverages BCG’s industry experts who are at the top of their fields. Whether you are at the intermediate stages of your career or an experienced veteran looking to gain competency in relevant digital skills, this program is designed to supercharge your employability through impactful learning and real work experience
• Understand the current digital & technology landscape (AI, Blockchain, Big Data, etc) and how it impacts business outcomes
• Learn how to leverage the latest digital marketing channels and strategies to reach new customer segments and maximize lead conversion
• Learn the fundamentals of e-commerce, market trends, and insights through case studies
• Create an effective digital presence for a business to drive e-commerce sales
• Apply pricing and promotion strategies
About RISE
RISE which stands for Rapid & Immersive Skill Enhancement, is designed to enhance employability by building high-demand business and digital skills. Created by BCG U, RISE leverages BCG’s industry experts who are at the top of their fields. Whether you are at the intermediate stages of your career or an experienced veteran looking to gain competency in relevant digital skills, this program is designed to supercharge your employability through impactful learning and real work experience
Entry Requirements
• Open to SC, PR and LTVP+
• Minimum Diploma and above or 10 years working experience
• Minimum 21 years of age and above
• Basic computer literacy in operating a computer and browsing the internet
• Has not enrolled in the same RISE specialisation previously
Course Details
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