Product Advisory L1

About This Course

This course is aimed at the Sales Associate / Brand Associate to effectively classify and categorize products, understand different brands and their origins, and analyse competitor offerings. This includes the diverse customer types and their needs, techniques to identify these needs and recommend appropriate products or services. The course also covers organisational procedures for providing product advice, promotional activities, pricing, and after-sales service, while developing essential skills in questioning, listening, product demonstration, handling inquiries, advising on product care, suggesting complementary items, and ultimately closing sales while ensuring customer satisfaction.
At an individual level, this course is able to equip learner with the knowledge and ability to stay up-to-date on product features and knowledge and advise and inform customers of usage and care of products or services.
At an organisation level, this course is able to help the organisation develop, maintain and convey detailed and specialised product knowledge as well as keep abreast of emerging product knowledge to address customers' requirements.