Media Research and Analytics
About This Course
The module introduces students to key concepts of media research and the fundamentals of conducting formal research for the media industry. The module covers the basics in understanding and conducting communication research. This includes coverage on popular methods of research in communication, and the practice of analysing media content for both traditional and digital mass media such as print, broadcast, and social media.
What You'll Learn
Entry Requirements
'O' Levels
• At least three (3) ‘O’ Level passes in the following subjects:
English Language (EL1 or EL2) Grade 1 – 7
Mathematics Grade 1 – 6
One (1) relevant subject Grade 1 – 6
• and at least one (1) year relevant work experience
Higher Nitec
• GPA ≥ 2.0
OR
• GPA ≥ 1.5 AND at least one (1) year relevant work experience
Nitec
• GPA ≥ 3.5
OR
• GPA ≥ 3.0 AND at least one (1) year relevant work experience
Higher Nitec in Technology/ Services
• GPA ≥ 2.0 AND at least one (1) year relevant work experience
Nitec in Technology/ Services
• GPA ≥ 3.5 AND at least one (1) year relevant work experience
Workforce Skills Qualifications (WSQ)
• Relevant WSQ Advanced Certificate (or higher) AND at least one (1) year relevant work experience AND Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA