Public Relations and Communications Management
About This Course
This module aims to equip students with the knowledge and concepts of PR and the PR process so that they are able to plan and implement communications strategies and PR programmes. It also aims to equip students with basic understanding of how media works and how to write for various media to convey messages effectively. It provides students with the BIG picture of the PR and media landscape and its progress towards digital media.
What You'll Learn
Entry Requirements
'O' Levels
• At least three (3) ‘O’ Level passes in the following subjects:
English Language (EL1 or EL2) Grade 1 – 7
Mathematics Grade 1 – 6
One (1) relevant subject Grade 1 – 6
• and at least one (1) year relevant work experience
Higher Nitec
• GPA ≥ 2.0
OR
• GPA ≥ 1.5 AND at least one (1) year relevant work experience
Nitec
• GPA ≥ 3.5
OR
• GPA ≥ 3.0 AND at least one (1) year relevant work experience
Higher Nitec in Technology/ Services
• GPA ≥ 2.0 AND at least one (1) year relevant work experience
Nitec in Technology/ Services
• GPA ≥ 3.5 AND at least one (1) year relevant work experience
Workforce Skills Qualifications (WSQ)
• Relevant WSQ Advanced Certificate (or higher) AND at least one (1) year relevant work experience AND Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA